| Croft Communications, Inc. Box 68 Winter Park, CO 80482 (303) 587-9647 Copyright 2008 |
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20-Point Search Engine Optimization Checklist Use this search engine optimization checklist to evaluate how your website is performing.
Yes No Checklist Item 1. _____ _____ Is your website at least 10 separate pages in size? Page count______________. 2. _____ _____ Do you update your website at least once a month? Frequency _____________. 3. _____ _____ Is your Home Page rich in relevant content and keywords? 4. _____ _____ Are the metatag titles for your pages the correct length (3-12 words)? 5. _____ _____ Are the metatag descriptions for your pages the correct length (up to 30 words)? 6. _____ _____ Are the metatag keywords for your pages the correct length (45-70 words)? 7. _____ _____ Are the first 17 words in your metatag desc. packed with “call-to-action” copy? 8. _____ _____ Have you created unique metatags (titles and descriptions) for every page? 9. _____ _____ Are your metatags full of keywords? 10. _____ _____ Do your metatags match your website content? 11. _____ _____ Have you consistently repeated your keywords throughout your content? 12. _____ _____ Do you have an up-to-date site map on your website? 13. _____ _____ Do you have your links listed on the bottom of every page? 14. _____ _____ Are all the pages in your site linked to your “Resources” page and/or each other? 15. _____ _____ Do you check your hit counter at least once a week? Monthly traffic_________. 16. _____ _____ Is your Google page ranking at least a 4 (on a scale of 0-10)? Page ranking____. 17 _____ _____ Do you have incoming links to your site? Links count ________________. 18. _____ _____ Have you tested the popularity of the keywords you’re using on your website? 19. _____ _____ Have you listed your website with at least 5 search engines and/or directories? 20. _____ _____ Have you analyzed your competitors’s sites (for keywords, metatags, and links)? Date Search Engine Optimization Checklist completed_________________________________________ Website URL __________________________________________________________________________ Copyright 2008, Jennifer Croft |