Keyword ResearchTo ensure that your website can be found by search engines, you need to consider keywords every step of the way. Keywords are the terms people type into search engines to find what they need; they’re also the clues search engines use to determine what’s on a website.
There’s no point in getting to the top of a search engine results page, only to discover that few, if any, people are using the keyword phrases you’ve chosen.
Search engine optimization begins with the selection of effective, high-traffic keywords and phrases. To discover which keywords which will work best for your business or organization, we perform keyword research using the latest software programs.
But before we undertake a speck of keyword research, we rely on our years of marketing experience and talk to you about the customers or clients who are the most likely to buy your products or services (your target market). Together, we brainstorm the language they might use to find you on the web.
We then test keyword phrases, and spellings, separately and against each other, to develop a list of the most popular options. For example, we compare whether fly-fishing, fly fishing, or flyfishing attracts the most searches.
Once we’ve chosen the best keywords, we can blend them into your metatag titles and descriptions and throughout the content of your website, or we can show you where to put them to obtain the best search engine results.
For a price quote on keyword research for your website, please call Jennifer Croft, (303) 587-9647, Monday through Thursday, between 9 a.m. and 4 p.m., Denver, Colorado time.
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