20-Point Search Engine Optimization ChecklistUse this search engine optimization checklist to evaluate how your website is performing. Yes No Checklist Item
2. _____ _____ Do you update your website at least once a month? Frequency _____________.
3. _____ _____ Is your Home Page rich in relevant content and keywords?
4. _____ _____ Are the metatag titles for your pages the correct length (3-12 words)?
5. _____ _____ Are the metatag descriptions for your pages the correct length (up to 30 words)?
6. _____ _____ Are the metatag keywords for your pages the correct length (45-70 words)?
7. _____ _____ Are the first 17 words in your metatag desc. packed with “call-to-action” copy?
8. _____ _____ Have you created unique metatags (titles and descriptions) for every page?
9. _____ _____ Are your metatags full of keywords?
10. _____ _____ Do your metatags match your website content?
11. _____ _____ Have you consistently repeated your keywords throughout your content?
12. _____ _____ Do you have an up-to-date site map on your website?
13. _____ _____ Do you have your links listed on the bottom of every page?
14. _____ _____ Are all the pages in your site linked to your “Resources” page and/or each other?
15. _____ _____ Do you check your hit counter at least once a week? Monthly traffic_________.
16. _____ _____ Is your Google page ranking at least a 4 (on a scale of 0-10)? Page ranking____.
17 _____ _____ Do you have incoming links to your site? Links count ________________.
18. _____ _____ Have you tested the popularity of the keywords you’re using on your website?
19. _____ _____ Have you listed your website with at least 5 search engines and/or directories?
20. _____ _____ Have you analyzed your competitors’s sites (for keywords, metatags, and links)?
Date Search Engine Optimization Checklist completed_________________________________________
Website URL __________________________________________________________________________
Copyright 2009, Jennifer Croft
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