| Croft Communications, Inc. Box 68 Winter Park, CO 80482 (303) 587-9647 Copyright 2008 |
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Write Website Content There’s an art and science to writing powerful website content that appeals to visitors and attracts search engine referrals. •We interview you and/or consult other sources to gather material for your website. •From there, we write riveting copy that’s engaging, informative, and easy to read. •We then perform keyword research to identify popular keywords and phrases that are the most likely to generate high-quality traffic to your website. •From an extensive keywords list, we choose the best keywords and phrases and blend them throughout the content of your site, taking care to place them in the six places that draw the most attention from search engines. •We then re-read the copy, from a visitor’s point of view to make sure the content doesn’t sound too stilted or repetitive. _________________________________________________________________
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